close up view
Description: Matching letterhead and business card representing a high end bike company.
Process (Programs, Tools, Skills): This project was very fun. I used Adobe Illustrator to create the logo and then move everything in to InDesign to finish the layout of the letterhead and business cards. I focused in a lot on a good color scheme with creativity to the layout to draw attention to the company and make promotions. I repeated some elements such as the wheel as a watermark with a low end opacity to allow text to flow over without being disrupted. A challenge was finding out how to tie in “chain” with “love” to make them seem together but both creative. I finally was able to do so by changing the font of the word chain and overlap it with the greater text of love.
Message: To promote mountain biking to everyone. The words chain and love are very strong for biking and appreciation. The symbol of the tire also connects the company name really well with its actions.
Audience: Any outdoor enthusiasts as well as avid mountain bikers.
Top Thing Learned: The importance of a simple, good design to help brand a company with both a letterhead and business card.
Color scheme and color names: Complementary: Brick and Teal.
Title Font Name & Category: Bell MT italic (oldstyle) Arial Black (sans serif)
Copy Font Name & Category: Arial Black (sans serif)